Security can be beautiful.

Information is beautiful.

PURE UI.

Where precision meets Innovation.

In a world saturated with digital complexity, Pure UI stands as a beacon of clarity, accessibility, and seamless user experience. Founded as Louise van der Bijls’ (Lou) personal brand, Pure UI on the principles of intuitive design and strategic functionality, Pure UI is more than a methodology—it’s a commitment to crafting digital experiences that empower users and elevate brands.

At its core, Pure UI merges cutting-edge design with meticulous technical execution, ensuring every interface is:

Intuitive & User-Centered – Designing with the user in mind, prioritizing ease of navigation, fluid interactions, and clear visual hierarchy.
Accessible & Inclusive – Building to serve diverse audiences, removing barriers through responsive design, adaptive technologies, and WCAG-compliant accessibility standards.
Secure & Future-Proof – With cybersecurity at its foundation, integrating proactive threat mitigation strategies without compromising usability.
Minimal & Impactful – Stripping away excess to focus on essentials, creating streamlined interfaces that guide users effortlessly.

Pure UI is not just about aesthetics—it’s about crafting experiences that inspire trust, engagement, and innovation. Whether refining enterprise applications or developing consumer-facing platforms, Pure UI ensures every pixel serves a purpose, every interaction adds value, and every user feels empowered.

With a career deeply rooted in bridging design and technology, Lou leads Pure UI with a vision that blends strategic foresight, accessibility advocacy, and technical mastery—bringing a new standard of excellence to digital experiences.

Lou brings an energetic approach to projects. She goes above and beyond to seek solutions and address customer needs. We have worked together on several projects and I've always been able to rely on her commitment and perseverance to see the project through. I can whole-heartedly recommend Lou to bring creative energy to any project or organization.

Johann U

1099 Ventures

Thanks again to Louise for a great job and all the hard work. Really been a star throughout and it was wonderful working with somebody who takes initiative, has natural design flair, is not afraid to try new things and ALWAYS delivered ahead of deadline.

Egbert D

Media 24

We had such a fantastic experience working with Louise. We couldn't have asked for a better fit in synergies and vision.

Jacob O

Hakware

Lou is a force of nature- when we were building a new online solution for a client of my agency, we brought Lou on and in the first week she moved the project along at a speed I didn't think was possible. She has an amazing ability to lateral think and present possible solutions based on her extensive experience and knowledge. As the project progressed, she developed a repore and high level of trust with the project team. This soft skill is rare in my experience, and I was able trust she would incorporate the customers needs in the best, most professional way possible. A consultative nature combined with knowledge and boundless energy makes Lou a wise addition to your team, project and overall organization.

Steve B

"Louise's relentless commitment to swiftly addressing the vulnerabilities found and assigned to her has significantly reduced our company's exposure to cyber risks. Her diligence and proactive approach in ensuring that these vulnerabilities are remediated promptly have proven to be a crucial asset to our cybersecurity team. In today's ever-evolving digital landscape, cyber threats pose significant challenges to businesses like ours. With Louise on board, I am confident that Media24 is in capable hands. Her expertise and quick actions have not only safeguarded our valuable data but also instilled a sense of confidence. It is essential to acknowledge and commend her exceptional contributions to our organization. Her continuous excellence in handling these critical issues has made a tangible impact on our company's overall security posture."

Wynand B

24.com