Security can be beautiful.
Information is beautiful.
PURE UI.
Where precision meets Innovation.
In a world saturated with digital complexity, Pure UI stands as a beacon of clarity, accessibility, and seamless user experience. Founded as Louise van der Bijls’ (Lou) personal brand, Pure UI on the principles of intuitive design and strategic functionality, Pure UI is more than a methodology—it’s a commitment to crafting digital experiences that empower users and elevate brands.
At its core, Pure UI merges cutting-edge design with meticulous technical execution, ensuring every interface is:
- Intuitive & User-Centered – Designing with the user in mind, prioritizing ease of navigation, fluid interactions, and clear visual hierarchy.
- Accessible & Inclusive – Building to serve diverse audiences, removing barriers through responsive design, adaptive technologies, and WCAG-compliant accessibility standards.
- Secure & Future-Proof – With cybersecurity at its foundation, integrating proactive threat mitigation strategies without compromising usability.
- Minimal & Impactful – Stripping away excess to focus on essentials, creating streamlined interfaces that guide users effortlessly.
Pure UI is not just about aesthetics—it’s about crafting experiences that inspire trust, engagement, and innovation. Whether refining enterprise applications or developing consumer-facing platforms, Pure UI ensures every pixel serves a purpose, every interaction adds value, and every user feels empowered.
With a career deeply rooted in bridging design and technology, Lou leads Pure UI with a vision that blends strategic foresight, accessibility advocacy, and technical mastery—bringing a new standard of excellence to digital experiences.





Professional Skills.
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Experience.
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Over 2 decades of bringing data to life.
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